Clicker can count several different KPIs, depending on what your store needs to track. Here's what you can measure and why it's worth tracking.
What is Clicker?
The benefits of using Clicker.
Features
Automatically timestamps and records data every hour
Analyze data alongside other KPIs on the Flow dashboard
No sensor installation required
Traffic
Counting Traffic by hand comes with real drawbacks — tallying and reporting take time, and manual transcription is prone to error. Clicker automates the tally, cutting down that work and simplifying reporting. Since it also tracks Traffic by the hour, you get more out of the data too.
Benefits of measuring Traffic
Calculate several store KPIs, including Conversion, from Traffic
Forecast future Traffic from data trends
Improve customer satisfaction by staffing based on those forecasts
Build staff shifts around the data, matched to demand
Make store manager work more efficient
Read how one store reduced their workload with automatic tallying
Customer interactions
When evaluating store performance, customer interactions are an important KPI for measuring staff effort, alongside Sales, Traffic, and Average Purchase. Counting customer interactions by hand is common but comes with real drawbacks — tallying and reporting take time, and it's hard to see how interactions relate to other metrics on their own. Growing Average Purchase and Conversion means improving KPIs like Traffic and Conversion, and tracking customer interactions with Clicker lets you evaluate and plan those initiatives against real numbers.
Benefits of measuring customer interactions
Makes staff performance visible
Supports fair coaching and training based on real numbers
Use it as a lever for improving Conversion
Use it as a lever for improving Average Purchase
Attributes
Do you know the male/female ratio of visitors to your store? We often hear things like "I want to know the gender ratio of the customers our staff interact with," "I want to run MD and VMD effectively and efficiently," or "AI camera attribute-detection is too expensive to justify." Collecting and analyzing visitor attribute data — both overall visitors and the customers your staff interact with — lets you build a more precise approach and put more effective initiatives into practice.
Traffic: male/female. Customer interactions: male/female.
Benefits of measuring attributes
Identify your customer base and understand its trends
Identify what makes your store distinct from others
Plan initiatives based on real segmentation
Clarify your target audience for MD, VMD, and marketing
Plan product mix around a real male/female ratio, backed by data
Improve the customer experience
If you have any questions or feedback, please contact support at [email protected].