---
title: "What is Engagement Rate?"
description: "エンゲージメント率の意味と関連する項目についてご紹介いたします。"
url: https://help.flow-insight.com/en/articles/24-what-is-engagement-rate
collection: "KPI glossary"
updated: 2026-08-06
language: en
alternates: [ja]
---

# What is Engagement Rate?

エンゲージメント率の意味と関連する項目についてご紹介いたします。

## Definition

This explains the meaning and structure of Engagement Rate, a metric for evaluating the in-store customer experience.

Engagement Rate is a metric showing "the percentage (%) of visitors who stayed in the store for a set amount of time or longer." Synonymous with engage rate.

Engagement Rate is made up of two KPIs:

-   The number of customers who visited the store (= Traffic)
    
-   The number of customers who stayed in the store for a set amount of time or longer (= Engaged Visitors)
    

Since Engagement Rate represents "the percentage of visitors who stayed a set amount of time or longer," it's expressed as a ratio.

## Formula

**Formula: Engagement Rate (%) = Engaged Visitors ÷ Traffic × 100**

To calculate Engagement Rate, you need to decide in advance how long a customer needs to stay to count as "engaged."

Our default setting is 7 minutes, but since this varies by store size, please feel free to let us know if you'd like it changed.

## Why it matters

Engagement Rate is a metric showing how many customers feel connected to and actively engage with your store.

Measure data across multiple stores and adjust the evaluation period as needed.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).