---
title: "Does attribute analysis measure every visitor?"
description: "The conditions under which attribute analysis measures a visitor."
url: https://help.flow-insight.com/en/articles/245-does-attribute-analysis-measure-every-visitor
collection: "Measurement Definitions"
updated: 2026-08-06
language: en
alternates: [ja]
---

# Does attribute analysis measure every visitor?

The conditions under which attribute analysis measures a visitor.

For attribute analysis, only visitors meeting the following conditions are measured.

## Attribute Analysis Measurement Conditions

-   Not wearing a hat
    
-   Not wearing glasses or sunglasses
    
-   Not looking down (e.g. walking while looking at a smartphone)
    
-   Not facing sideways
    
-   Not standing behind an obstruction such as a product or display
    

As for mask-wearers, a topic we get a lot of questions about — compared to not wearing a mask, they're more likely to be excluded from measurement. Also, since a mask covers most of the face, they tend to be measured as younger than their actual age.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).