We will introduce the meaning and structure of the term 'average stay time,' which indicates the average time customers spend in a store.

What is Average Stay Time?

Average stay time is an indicator that shows the 'average time customers spend in a store.'

It is synonymous with store stay time or dwell time.

Definition of Average Stay Time

The average stay time measured by our company is calculated based on signals emitted from devices such as smartphones brought into the store, using Wi-Fi equipment to determine the hourly average.

Evaluation Method for Average Stay Time

Average stay time is one of the indicators useful for measuring customer experience.

Collect data from multiple stores, identify stores with extremely short stay times or those with longer-than-average stay times, and implement improvement measures.