---
title: "What is Store Dwell Time?"
description: "We will introduce the meaning of Store Dwell Time and related topics."
url: https://help.flow-insight.com/en/articles/25-what-is-store-dwell-time
collection: "KPI glossary"
updated: 2026-08-31
language: en
alternates: [ja]
---

# What is Store Dwell Time?

We will introduce the meaning of Store Dwell Time and related topics.

## Definition

This article introduces Store Dwell Time, the average time customers spend in a store.

It’s synonymous with store stay time or dwell time.

Store Dwell Time is calculated from signals emitted by devices such as smartphones customers carry into the store, measured via Wi-Fi equipment to determine the hourly average.

## Why it matters

Store Dwell Time is a useful indicator for measuring customer experience. Compare data across multiple stores to identify stores with unusually short or long dwell times, then use that comparison to guide improvement measures.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).