---
title: "Which KPIs show the effect of digital signage?"
description: "デジタルサイネージの効果を示すKPI"
url: https://help.flow-insight.com/en/articles/44-which-kpis-show-the-effect-of-digital-signage
collection: "KPI troubleshooting & analysis"
updated: 2026-08-06
language: en
alternates: [ja]
---

# Which KPIs show the effect of digital signage?

デジタルサイネージの効果を示すKPI

**Digital Signage**affects different KPIs depending on the sign's content and placement (in-store or outside).

KPIs related to in-store advertising include[**Average Dwell Time**](https://help.flow-insight.com/en/articles/25-what-is-store-dwell-time.md),[**Purchase Rate**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md),[**Traffic**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md),[**Average Product Price**](https://help.flow-insight.com/en/articles/35-what-is-average-item-price.md),[**Average Number of Items Purchased**](https://help.flow-insight.com/en/articles/37-what-is-the-average-number-of-items-purchased.md),[**Average Spend per Customer**](https://help.flow-insight.com/en/articles/38-what-is-average-purchase.md),[**Number of Purchases**](https://help.flow-insight.com/en/articles/40-what-is-transactions.md),[**Capture Rate**](https://help.flow-insight.com/en/articles/27-what-is-capture-rate.md),[**Stopped Visitors**](https://help.flow-insight.com/en/articles/26-what-is-facade-stop.md), and more.

This also varies by use case, but for example, if a customer sees in-store advertising from outside the store, it relates to the[**Traffic**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)or[**Capture Rate**](https://help.flow-insight.com/en/articles/27-what-is-capture-rate.md),[**Stopped Visitors**](https://help.flow-insight.com/en/articles/26-what-is-facade-stop.md)KPIs.

After entering the store, it comes down to how the customer reacted to the ad, so it could be said to affect virtually every in-store KPI.

For example, if the ad's message is "10% off when you buy 2," it first affects how long a customer spends searching for products, so it impacts dwell time.

And as a signal of whether it led to a purchase, it relates to[**Purchase Rate**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md),[**Average Product Price**](https://help.flow-insight.com/en/articles/35-what-is-average-item-price.md),[**Average Number of Items Purchased**](https://help.flow-insight.com/en/articles/37-what-is-the-average-number-of-items-purchased.md),[**Average Spend per Customer**](https://help.flow-insight.com/en/articles/38-what-is-average-purchase.md),[**Number of Purchases**](https://help.flow-insight.com/en/articles/40-what-is-transactions.md), and[**Sales**](https://help.flow-insight.com/en/articles/42-what-is-sales.md)— basically every KPI related to sales.

For definitions of each KPI, see[**this**](https://help.flow-insight.com/en/articles/11-what-is-kpi.md)article.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).