---
title: "Which KPIs show the effect of window displays?"
description: "ウィンドウディスプレイの効果を示すKPI"
url: https://help.flow-insight.com/en/articles/45-which-kpis-show-the-effect-of-window-displays
collection: "KPI troubleshooting & analysis"
updated: 2026-08-06
language: en
alternates: [ja]
---

# Which KPIs show the effect of window displays?

ウィンドウディスプレイの効果を示すKPI

KPIs related to window displays include[**Traffic**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md),[**Capture Rate**](https://help.flow-insight.com/en/articles/27-what-is-capture-rate.md), and[**Stopped Visitors**](https://help.flow-insight.com/en/articles/26-what-is-facade-stop.md).

Since a window — the "face" of your store — is what customers see before entering, how many customers actually entered ([**Traffic**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)), what percentage of passersby entered ([**Capture Rate**](https://help.flow-insight.com/en/articles/27-what-is-capture-rate.md)), and how many stopped in front of the facade ([**Stopped Visitors**](https://help.flow-insight.com/en/articles/26-what-is-facade-stop.md)) are the KPIs that reflect how effective the window display was.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).