---
title: "Which KPIs show the effect of in-store advertising?"
description: "How in-store advertising affects traffic, capture rate, dwell time, and purchase-related KPIs — before and after a customer enters the store."
url: https://help.flow-insight.com/en/articles/47-which-kpis-show-the-effect-of-in-store-advertising
collection: "KPI troubleshooting & analysis"
updated: 2026-08-06
language: en
alternates: [ja]
---

# Which KPIs show the effect of in-store advertising?

How in-store advertising affects traffic, capture rate, dwell time, and purchase-related KPIs — before and after a customer enters the store.

**In-store advertising can affect almost every KPI, depending on where the customer is in their visit.**

### Before entering the store

When a customer sees in-store advertising from outside, it affects:

-   [Traffic](https://help.flow-insight.com/en/articles/41.md)
    
-   [Capture Rate](https://help.flow-insight.com/en/articles/27.md)
    
-   [Facade Stop](https://help.flow-insight.com/en/articles/26.md)
    

### After entering the store

Once inside, the ad's effect can show up across nearly every KPI — it comes down to how the customer reacts to it.

_Example:_ an ad reading "10% off when you buy 2" first affects how long they spend browsing — impacting [Average Dwell Time](https://help.flow-insight.com/en/articles/25.md).

Whether it leads to a purchase then shows up in:

-   [Purchase Rate](https://help.flow-insight.com/en/articles/39.md)
    
-   [Average Product Price](https://help.flow-insight.com/en/articles/35.md)
    
-   [Average Number of Items Purchased](https://help.flow-insight.com/en/articles/37.md)
    
-   [Average Spend per Customer](https://help.flow-insight.com/en/articles/38.md)
    
-   [Number of Purchases](https://help.flow-insight.com/en/articles/40.md)
    

For KPI definitions, see [What is KPI?](https://help.flow-insight.com/en/articles/11.md).

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).