---
title: "What to do when Transactions decline"
description: "購入件数が下がった時"
url: https://help.flow-insight.com/en/articles/519-what-to-do-when-transactions-decline
collection: "KPI troubleshooting & analysis"
updated: 2026-08-06
language: en
alternates: [ja]
---

# What to do when Transactions decline

購入件数が下がった時

[**購入件数**](https://help.flow-insight.com/en/articles/40-what-is-transactions.md)が下がる要因は大きく２つ（[**来店客数**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)と[**購買率**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md)）考えられます。 [**購入件数**](https://help.flow-insight.com/en/articles/40-what-is-transactions.md)は[**来店客数**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)と[**購買率**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md)から成り立っています。先ずは[**来店客数**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)と[**購買率**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md)の状況を確認しましょう。 

-   [来店客数](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)に影響する要素は様々ありますが、主にウィンドウ、店内環境、トレンド、天気、イベントなどがあげられます。
    
-   [購買率](https://help.flow-insight.com/en/articles/39-what-is-conversion.md)に影響する要素は様々ありますが、主にサービス、商品、在庫環境などがあげられます。
    

[**来店客数**](https://help.flow-insight.com/en/articles/41-what-is-traffic.md)、[**購買率**](https://help.flow-insight.com/en/articles/39-what-is-conversion.md)についてもっと勉強したい方はAcademyをご覧ください。  
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