---
title: "[PDF] What is Conversion?"
description: "You can deepen your understanding of purchase rates."
url: https://help.flow-insight.com/en/articles/555-pdf-what-is-conversion
collection: "Retail Education"
updated: 2026-08-04
language: en
alternates: [ja]
---

# [PDF] What is Conversion?

You can deepen your understanding of purchase rates.

How can we utilize customer visit data to know the accurate purchase rate of a store? Here, you can learn about the basic concept and utilization method of the important indicator in shopper analysis, "conversion."

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