---
title: "Visitor demographics (gender and age)"
description: "The gender and age breakdown of your store visitors."
url: https://help.flow-insight.com/en/articles/590-visitor-demographics-gender-and-age
collection: "KPI glossary"
updated: 2026-08-06
language: en
alternates: [ja]
---

# Visitor demographics (gender and age)

The gender and age breakdown of your store visitors.

## Gender Ratio

The gender ratio of your store visitors.

## Age

The age distribution of your store visitors. Also referred to as customer demographics.

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If you have any questions or feedback, please contact support at [support@flow-solutions.com](mailto:support@flow-solutions.com).