This explains the meaning and structure of Bounce Rate, a metric for evaluating customers who left quickly after visiting.
Bounce Rate is a metric showing "the percentage (%) of visitors who left the store within a set amount of time."
Bounce Rate is made up of two KPIs:
The number of customers who visited the store (= Traffic)
The number of customers who left the store within a set amount of time (= Bounced Visitors)
Since Bounce Rate represents "the percentage of visitors who left the store within a set amount of time," it's expressed as a ratio.
Formula: Bounce Rate (%) = Bounced Visitors ÷ Traffic × 100
To calculate Bounce Rate, you need to decide in advance how much time defines a customer as having "left quickly."
Our default setting is within 1 minute, but since this varies by store size, please feel free to let us know if you'd like it changed.
Bounce Rate is a metric that shows whether a store has many customers leaving quickly for some reason.
Measure data across multiple stores and use it to reduce bounced visitors and create more purchase opportunities.
If you have any questions or feedback, please contact support at [email protected].
