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KPIs & Definitions

Definitions for every KPI, how to diagnose changes in them, and related Flow tools.

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KPI glossary

What is KGI?

What is KPI?

What is Sales?

What is Traffic?

What is Transactions?

What is Conversion?

What is Average Purchase?

What is Average Item Price?

What is the Average Number of Items Purchased?

What is Passersby?

What is Capture Rate?

What is Store Dwell Time?

What is Bounce Rate?

What is Facade Rate?

What is Engagement Rate?

What is Facade Stop?

Staff and service KPIs

Fitting room KPIs

Area (fixture/window) KPIs

Visitor demographics (gender and age)

Per-㎡ and per-visitor KPIs

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KPI troubleshooting & analysis

Indicators to Evaluate Sales

Increase/decrease patterns in Average Purchase

Why Transactions goes up or down

The 6 KPIs that make up sales

What to do when Transactions decline

What to do when Average Purchase declines

What to do when Traffic declines

What to do when Conversion declines

Which KPIs show the effect of digital signage?

Which KPIs show the effect of window displays?

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Flow Classic KPI features

[Flow Classic] Setting KPI goals to achieve sales targets

[Flow Classic] Performance analysis using the KPI box

[Flow Classic] Characteristics of your store as seen through KPI comparison

[Flow Classic] Identify improvement points from the radar chart

[Flow Classic] Detailed analysis: viewing the correlation between each KPI in KPI analysis

[Flow Classic] Verifying VMD effectiveness with the Power Hour chart

[Flow Classic] Setting hourly budgets and targets with the Power Hour chart

Which KPIs show the effect of store location?

Which KPIs show the effect of in-store advertising?

Which KPIs show the effect of fixture placement?