This article introduces Unit Per Transaction, a KPI directly tied to increases or decreases in Sales.
Unit Per Transaction is the number of items a single customer purchases in a single transaction — calculated as the total of multiple transactions, divided by the number of transactions. Also known as the average number of items purchased, set rate, or UPT.
Unit Per Transaction is made up of two KPIs:
Total Items Sold — the total number of items sold
Transactions — the number of times customers exchanged money for products
Unit Per Transaction is measured in points (点), since it counts the number of items purchased per transaction.
Unit Per Transaction affects Average Purchase in the same way Average Item Price does. If Unit Per Transaction increases and Average Item Price stays the same, Average Purchase increases. If Unit Per Transaction decreases, Average Purchase may fall even if Average Item Price increases.
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