Fitting room KPIs

Fitting Room Dwell Time

The average time customers spend in the fitting room.

Fitting Room Conversion Rate

The share of fitting room users who go on to purchase.

Also known as: fitting room purchase rate.

Fitting Room Visit Rate

Fitting Room Visit Rate = Traffic ÷ Fitting Room Visitors. Shows how effectively you're directing store visitors to the fitting room.

Also known as: fitting room usage rate.

Fitting Room Visitors

The total number of visitors to the fitting room.