This explains the meaning and structure of Facade Stop, a metric showing how many customers took an interest in the store.
Facade Stop is a metric showing the number of customers who stopped near the facade (the store's entrance area).
Synonymous with facade visitors.
There are a few things you need to decide in advance to measure Facade Stop: the measurement area and the stop duration.
Decide how far the facade area extends, and how many seconds a customer needs to stop within it to count as a stopped visitor.
Facade Stop is a metric that's heavily influenced by changes in Passersby.
Rather than just the raw stop count, we recommend also evaluating using Facade Rate, calculated from Facade Stop and Passersby together.
For more on Facade Rate, see this article.
