It's hard to pin down one KPI that's directly tied to fixture placement, butAverage Dwell Timeis one KPI related to fixtures.
Positioning fixtures to keep walkways spacious lets customers shop comfortably without feeling stressed.
As a result, dwell time tends to increase. Also, if you're using VMD+, the Layout Performance Report shows how muchArea Traffic,Area Occupancy, andArea Average Dwell Timeeach fixture received, and the percentage shown on each fixture also lets you see how many people stopped there and for how long — giving you visibility into fixture-related KPIs.
