This article introduces Store Dwell Time, the average time customers spend in a store.
It’s synonymous with store stay time or dwell time.
Store Dwell Time is calculated from signals emitted by devices such as smartphones customers carry into the store, measured via Wi-Fi equipment to determine the hourly average.
Store Dwell Time is a useful indicator for measuring customer experience. Compare data across multiple stores to identify stores with unusually short or long dwell times, then use that comparison to guide improvement measures.
