Which KPIs show the effect of in-store advertising?

In-store advertising can affect almost every KPI, depending on where the customer is in their visit.

Before entering the store

When a customer sees in-store advertising from outside, it affects:

• Traffic

• Capture Rate

• Facade Stop

After entering the store

Once inside, the ad's effect can show up across nearly every KPI — it comes down to how the customer reacts to it.

Example: an ad reading "10% off when you buy 2" first affects how long they spend browsing — impacting Average Dwell Time.

Whether it leads to a purchase then shows up in:

• Purchase Rate

• Average Product Price

• Average Number of Items Purchased

• Average Spend per Customer

• Number of Purchases

For KPI definitions, see What is KPI?.

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