Average Spend per Customercan drop for two main reasons (Average Product PriceandAverage Number of Items Purchased). Average Spend per Customeris made up ofAverage Product PriceandAverage Number of Items Purchased. Start by checking the state ofAverage Product PriceandAverage Number of Items Purchased.
Many factors can affect average product price, but the main ones are discounting, promoting low/high price points, and product mix.
Many factors can affect the average number of items purchased, but the main ones are VMD, product assortment, and inventory conditions.
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