This explains the meaning and structure of Engagement Rate, a metric for evaluating the in-store customer experience.
Engagement Rate is a metric showing "the percentage (%) of visitors who stayed in the store for a set amount of time or longer." Synonymous with engage rate.
Engagement Rate is made up of two KPIs:
The number of customers who visited the store (= Traffic)
The number of customers who stayed in the store for a set amount of time or longer (= Engaged Visitors)
Since Engagement Rate represents "the percentage of visitors who stayed a set amount of time or longer," it's expressed as a ratio.
Formula: Engagement Rate (%) = Engaged Visitors ÷ Traffic × 100
To calculate Engagement Rate, you need to decide in advance how long a customer needs to stay to count as "engaged."
Our default setting is 7 minutes, but since this varies by store size, please feel free to let us know if you'd like it changed.
Engagement Rate is a metric showing how many customers feel connected to and actively engage with your store.
Measure data across multiple stores and adjust the evaluation period as needed.
If you have any questions or feedback, please contact support at [email protected].
