Does attribute analysis measure every visitor?

The conditions under which attribute analysis measures a visitor.

For attribute analysis, only visitors meeting the following conditions are measured.

Attribute Analysis Measurement Conditions

  • Not wearing a hat

  • Not wearing glasses or sunglasses

  • Not looking down (e.g. walking while looking at a smartphone)

  • Not facing sideways

  • Not standing behind an obstruction such as a product or display

As for mask-wearers, a topic we get a lot of questions about — compared to not wearing a mask, they're more likely to be excluded from measurement. Also, since a mask covers most of the face, they tend to be measured as younger than their actual age.


If you have any questions or feedback, please contact support at [email protected].

Did this answer your question?
😞
😐
😁