An indicator of a store's ability to draw in customers. Calculated as Traffic for the period ÷ store floor area (in ㎡). Also known as Traffic Per SQM (Traffic/㎡), shown on our site as "Traffic / ㎡."
Calculating Traffic Per ㎡ lets you evaluate drawing power independent of store size. Compare it across stores to assess location quality and drawing power.
An indicator of store profitability. Calculated as Sales for the period ÷ store floor area (in ㎡). Also known as Sales Per SQM (Sales/㎡), shown on our site as "Sales / ㎡."
Calculating Sales Per ㎡ helps you assess profitability per store. Compare it across stores to compare profitability independent of floor space.
Shows whether a marketing initiative aimed at drawing in customers actually translated into sales. Calculated as Sales for the period ÷ Traffic. Also known as ROV (Return on Visit), shown on our site as "Sales / Traffic."
If Traffic rises after a campaign but Return on Visit doesn't follow, the campaign's effect was likely weak. If Traffic rises and Return on Visit holds steady or increases too, the campaign can be considered effective.
